- Site: rubenerd.com - By: Ruben Schade - Date published: 2024-07-24 - Date read: [[]] - [Read Original](https://rubenerd.com/decision-making-is-social-behaviour/) - [Read on Omnivore](https://omnivore.app/me/rubenerd-19102acf72d) - Tags: #Smarter_Living #Business_Analysis - Notes: **Note:** Below is the text from the article, with any ==highlights== done by me. None of the writing below is by me. # Article text ## [Decision making is social behaviour](https://rubenerd.com/decision-making-is-social-behaviour/) American psychologist Lee Roy Beach, [as quoted in WikiQuote](https://en.wikiquote.org/wiki/Lee%5FRoy%5FBeach#The%5FPsychology%5Fof%5FDecision%5FMaking:%5FPeople%5Fin%5FOrganizations,%5F2005): > Decision making is essentially social behaviour, even when there is nobody else present, because one anticipates how others will react and factors this into the decision. \[…\] Organizations per se do not make decisions, but individuals in organizations do. And when they do, they must take others into account. --- * Published: [Thursday 25 July 2024](https://rubenerd.com/year/2024/) * Tagged: [thoughts](https://rubenerd.com/thoughts/), [quotes](https://rubenerd.com/tag/quotes/), [work](https://rubenerd.com/tag/work/) * Written in: [Sydney](https://rubenerd.com/location/sydney/)