> Other ads explicitly sell their products as extroversion-enhancers… in 1999 and 2000, a series of ads for the psychotropic drug Paxil promised to cure the extreme shyness known as "social anxiety disorder" by offering Cinderella stories of personality transformation. One Paxil ad showed a well-dressed executive shaking hands over a business deal. "I can taste success," read the caption. Another showed what happens without the drug: a businessman alone in his office, his forehead resting dejectedly on a clenched fist. "I should have joined in more often," it read. [["Quiet" by Susan Cain]] P49